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CONTRIBUTOR PROFILE

Dids Reeve

Freelance paid-media manager

Dids Reeve is a freelance paid-media manager who specialises in working with small and medium-sized businesses. She contributed to PPC Live’s practitioner discussion on Google Ads account control, bringing a consultant’s perspective to client access, transparency and continuity when a service-provider relationship changes.

Paid searchSME marketingStrategy
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Article

Who should control a client’s Google Ads account?

Anu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.

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Image: PPC Live

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Contribution ranking & points 2 pts
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Contribution points

2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.

Articles · 2 pts

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