Podcast
Mobile Dev Memo Podcast
Analysis and interviews about mobile advertising, platform economics, privacy, acquisition and the changing advertising market.
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CONTRIBUTOR PROFILE
Eric Benjamin Seufert
Media strategist, Mobile Dev Memo publisher and author
Eric Benjamin Seufert is a media strategist and quantitative marketer who runs Mobile Dev Memo, a publication about the digital economy. His work examines advertising, mobile business models and measurement. He wrote Freemium Economics and developed Theseus, an open-source Python library for marketing cohort analysis. He also launched Heracles Capital, a venture fund focused on the mobile ecosystem.
Mobile marketingDigital advertisingQuantitative marketingCohort analysisFreemium economicsMobileMeasurementStrategy
THE WORK BEHIND THE PROFILE
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Mobile Dev Memo Slack
Consider it for mobile acquisition and monetisation discussions that general PPC groups cover less often.
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Update
OpenAI advertising roadmap emphasises outcome bidding, measurement and user trust
OpenAI ads lead Asad Awan described outcome-optimised bidding as a priority and prompt-driven ad creation as a direction, not a product launch.
Image: Mobile Dev MemoThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 1 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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