Founder of Fuel Digital
Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.
Shows, ideas and places to learn from Erum Shaheen.
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Julie Friedman Bacchini compares PPC pricing models, explains her preference for charging by scope, and discusses client budget cuts and written account-management procedures.
Image: Erum Shaheen - Google AdsBenjamin Wenner and Erum Shaheen discuss combining deep PPC expertise with complementary skills, developing staff within an agency and matching specialist knowledge to client work.
Image: Erum Shaheen - Google AdsJyll Saskin Gales discusses guiding automation through account inputs, with conversion tracking, customer data and creative as her three foundations. She and Erum Shaheen also discuss offer strength and the strategic role of the media buyer.
Image: Erum Shaheen - Google AdsAnu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.
Image: PPC LiveThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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