Georgi Zayakov
Paid search and ecommerce marketer; published PPC contributor
Georgi Zayakov is a paid search and ecommerce marketer whose published work explains campaign strategy and changes across advertising platforms. His Hutter Consult author archive covers Google Ads keywords, broad match, branded search, Demand Gen and conversion value. His professional background also includes leading work in search and Amazon advertising, although a current employer has not been verified.
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Shows, ideas and places to learn from Georgi Zayakov.
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Channels & websites1
Newsfeed2
Google Ads adds Data Source Diagnostics in Data Manager
Google Ads has added a diagnostics tool in Data Manager to help identify and fix data connection issues. The feature flags problems with linked data sources directly in the interface.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
YouTube Promotion tool adds interest-based targeting for creators
YouTube has upgraded its Promotion tool for creators to include interest-based targeting beyond basic demographics. Interest categories are built on aggregated, anonymised signals.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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