YouTube · Status at source date: Newsletter archive
YouTube Promotion tool adds interest-based targeting for creators
YouTube has upgraded its Promotion tool for creators to include interest-based targeting beyond basic demographics. Interest categories are built on aggregated, anonymised signals.
What changed
For example, users who regularly search for recipes and watch cooking videos may be assigned to the Food and Dining category. The feature is currently available on desktop only, with mobile rollout expected.
Why it matters for advertisers
For you, this means creators can now reach audiences based on interests, potentially affecting how promoted content competes with paid advertising.
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Original newsletter text and archive evidence
YouTube Promotion tool adds interest-based targeting for creators
YouTube has upgraded its Promotion tool for creators to include interest-based targeting beyond basic demographics. Interest categories are built on aggregated, anonymised signals. For example, users who regularly search for recipes and watch cooking videos may be assigned to the Food and Dining category. The feature is currently available on desktop only, with mobile rollout expected. For you, this means creators can now reach audiences based on interests, potentially affecting how promoted content competes with paid advertising.
Source captured . No explicit first-contributor label was provided for this update.
