Isaac Gross
Founder and CEO
IG PPC
Isaac Gross is founder and CEO of IG PPC, an agency working with Amazon and Walmart sellers on advertising. His background as an ecommerce seller informs the agency’s approach to campaign management and business performance. He built the company around helping marketplace brands assess their advertising, manage PPC activity and connect campaign decisions with the commercial needs of their businesses.
Explore Isaac’s work
Shows, ideas and places to learn from Isaac Gross.
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Channels & websites1
Newsfeed8
AI country expansion: inspect the markets before accepting the shortcut
Isaac Gross reports an AI-assisted multi-country option in Sponsored Products setup. His post says expansion can include countries with eligible matching products, including products sold through Amazon Global Store.
Image: Original source media
Custom historical dates could simplify inherited-account audits
Isaac Gross and Oleksandr Kovalov report expanded custom date selection at account level in the Ads Console. This may make it easier to investigate a past period when no report archive was handed over.
Image: Original source media
Negative keywords come to Walmart Advertising
Walmart is adding negative keywords to its ad platform. The long-requested control lets advertisers exclude irrelevant queries.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 24 pts
Contribution points
24 contribution points · 6 credited works · #49 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →12 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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