Resource
Paid Media Pros
Practitioner educational videos and courses across paid advertising platforms.
CONTRIBUTOR PROFILE
Joe Martinez
Paid media educator and co-creator
Paid Media Pros
Joe Martinez co-created Paid Media Pros with Michelle Morgan after developing a course on PPC audiences together. He publishes practical video tutorials and speaks about paid advertising, with a particular focus on audiences, remarketing, display and YouTube. His work includes industry articles, webinars and conference presentations that help practitioners apply campaign techniques.
Paid media educationAudience strategyYouTube advertisingRemarketingPaid socialVideoPaid search
THE WORK BEHIND THE PROFILE
2 linksacross 2 categoriesExplore Joe’s work
Shows, ideas and places to learn from Joe Martinez.
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Update
Optmyzr and Frederick Vallaeys publish State of Google Ads Q1 2026 study
Optmyzr has published its State of Google Ads Q1 2026 report, with Frederick Vallaeys analysing performance data across 21,425 Google Ads accounts. The headline finding: total impressions are down 11% year-on-year, but CTR is up 21%: traffic is becoming materially more intentional rather than higher in volume.
Image: Optmyzr report cover; six expert commentary contributors credited separatelyThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.