Kat Sale

Co-founder of House of Performance

Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.

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Article28 Aug 2026

What early ChatGPT Ads practitioners learned

Boluwa Olojo interviews six marketers about their early experience with ChatGPT Ads. Their accounts cover lead quality, measurement, targeting and the conditions that would justify increasing investment. Read the interviews to compare the questions different businesses ask of the same emerging channel. The variety is more useful than a single headline result: it shows why a test needs its own commercial definition of success, downstream tracking and a clear distinction between an encouraging observation and evidence that can support scaling.

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Image: PPC Live

Newsfeed1

Update15 Jun 2026

OpenAI expands ChatGPT product-feed ads, citing 20% shopping-intent conversations

OpenAI has expanded product-feed ads in the ChatGPT Ads Manager, allowing retail advertisers to upload full product catalogues and auto-generate ads from individual items, rather than building campaigns one by one, as reported by Kat Sale, Todd Piechowski, and Juozas Kaziukėnas. OpenAI says feed-based ads have been among the strongest-performing formats in its beta, and the mechanic mirrors Google Shopping and Performance Max: the platform ingests the catalogue and builds ad units automatically rather than relying on keywords.

Credited contributorSource

Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

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Contribution ranking & points 6 pts

WORK IN THE COLLECTIVE

Contribution points

6 contribution points · 2 credited works · #285 in the Lifetime contribution ranking.

Articles · 2 pts Newsfeed · 4 pts

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