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CONTRIBUTOR PROFILE

Lisa Erschbamer

Performance marketing practitioner

Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.

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Article

Who should control a client’s Google Ads account?

Anu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.

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Image: PPC Live

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Contribution ranking & points 2 pts
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Contribution points

2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.

Articles · 2 pts

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