Menachem Ani founded JXT Group, an online advertising agency. He writes and speaks about paid search, ecommerce and Performance Max, including how advertisers can decide when to consolidate or segment campaigns.
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Five signals for structuring Performance Max campaigns
Menachem Ani proposes five signals for deciding when to consolidate or segment Performance Max campaigns: brand demand, feed quality, channel results, conversion volume and product margins. He recommends revisiting the structure as those conditions change and phasing major changes. The account checklist is useful, but two channel-control steps in the source conflict with Google's documentation. Removing search themes does not force Shopping inventory, and disabling Final URL expansion does not exclude Display.
Image: Illustration: Enzo Fabio Acosta Morales / PexelsNewsfeed3
Merchant email describes checkout-link automatic opt-in
A merchant email shared by Menachem Ani describes automatic opt-in for checkout links on Shopping ads and a 14-day opt-out period measured from receipt. Its unknown receipt date cannot establish another merchant’s deadline.
Image: Menachem Ani
Google schedules AI Max migration for ACA and broad-match campaigns
Google notified advertisers that Search campaigns using Automatically Created Assets or campaign-level broad match would start migrating to AI Max from 1 September.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Manufacturer Centre manual updates wind down as data moves to Merchant Centre [Reminder]
Google is changing how Manufacturer Centre handles manual updates, with brand product data surfacing in Merchant Centre. Practitioners will see how their products perform there instead.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 18 pts
Contribution points
18 contribution points · 3 credited works · #69 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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