Ronan Shields
Ad tech journalist
Digiday
Ronan Shields reports for Digiday on advertising technology, programmatic buying and the companies shaping the media market. His reporting examines platform decisions, industry governance and how automation changes the work of advertisers and publishers. His Ad Tech Briefing connects industry research with practical questions about control and accountability.
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Channels & websites1
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Who controls AI-assisted programmatic buying?
Ronan Shields examines the gap between using AI to optimise campaigns and authorising it to buy media. His analysis of IAB Europe’s survey looks at adoption, human oversight and how teams measure success, then connects those questions to publisher controls. It offers a useful agenda for conversations with programmatic partners: who can approve spending, inspect decisions and intervene? Read the original for the survey’s small respondent groups and the distinction between operational efficiency and proven business performance.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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