Discover useful perspectives. Find your next mentor, collaborator or daily read.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
How this spotlight worksThe same editorial collection, ranked by lifetime PMC contribution points. Ties share a position.
1 of 50 women to explore
Lifetime PMC contribution pointsJoanna Wiebe founded Copyhackers to teach conversion copywriting. Her work helps marketers turn customer research into messages for landing pages, emails and other conversion journeys. Through Copy School, articles, books and the Money Words newsletter, she shares methods for researching audience language, developing persuasive copy and deciding what to test.
Explore conversion copywriting and customer-language research for landing pages and advertising.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
