Discover useful perspectives. Find your next mentor, collaborator or daily read.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
How this spotlight worksAn editorial selection, shown alphabetically. Explore each person’s work and why they are worth following.
50 of 50 women to explore
Alphabetical editorial selectionAkvile DeFazio is the president and founder of AKvertise and the founder of Social Ad AKademy. She works across paid social strategy, creative testing and advertiser development, offering consulting, workshops and coaching. Her published work and speaking explore Meta advertising, cross-platform creative and the practical decisions involved in running brands and advertising agencies.
Explore practical paid-social education and the relationship between creative and campaign execution.
Ameet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.
Learn how account strategy, user behaviour and measurement can inform everyday PPC decisions.
Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.
Connect Google Ads copy and creative with conversion quality and meaningful reporting.
Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.
Explore B2B advertising through account-based marketing, CRM context and cross-channel planning.
Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.
Find candid practitioner conversations, PPC Live events and ongoing paid-media learning.
Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.
Explore ecommerce campaign strategy and practical perspectives shared with the PPC community.
Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.
Discover first-hand practitioner conversations about testing new advertising channels.
Brooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
Explore campaign strategy, customer journeys and the measurement questions behind new-channel tests.
Céline Silva is a senior marketing specialist at Taskrabbit. She shared her early ChatGPT Ads experience in PPC Live’s practitioner interviews, with particular attention to targeting visibility and reporting. Her contribution highlights the information advertisers need before expanding a test into a larger investment.
Understand the targeting visibility and reporting questions raised by early ChatGPT Ads tests.
Chanelle Dzwowa is a Senior PPC Account Executive at Kinesso and a contributor to PPC Live. Her writing connects technical campaign work with practical advertising judgement, covering dashboards, scripts, Excel and the review of AI-generated recommendations. She reports on practitioner events and explores the different roles of brand and generic search campaigns, helping advertisers connect day-to-day execution with business objectives.
Connect scripts, dashboards and campaign analysis with the business roles of brand and generic search.
Charley Brennand is Founder and CEO of Performance MCR, a Manchester performance-marketing conference. The organiser describes her as an active PPC practitioner with experience across search, shopping, paid social, programmatic, YouTube and display.
Find practitioner connections and shared learning through the Performance MCR community.
Charlotte Osborne is a PPC practitioner with experience managing advertising accounts and co-owning a digital agency. She contributed to PPC Live’s discussion about Google Ads account control, drawing on her agency background to examine continuity, access and the responsibilities that should be clear in a client relationship.
Explore the responsibilities that help agencies and clients maintain clear control of advertising accounts.
Christine Zirnheld is Director of Lead Gen at Cypress North and a co-host of Marketing O’Clock. She guides paid search strategy for lead-generation accounts, focusing on lead quality and the path from enquiry to customer. Her educational work includes Google Ads guides, conference talks and contributions to Search Engine Land and Search Engine Journal.
Keep up with Google Ads changes through accessible news analysis and practical education.
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Build a clearer understanding of analytics implementation, reporting and measurement decisions.
Dara Denney is an advertising educator and creative strategist whose work connects storytelling with performance marketing. Her public teaching covers Facebook advertising, creative strategy and building performance creative teams. Drawing on experience as a media buyer and agency director, she shares guidance through videos, courses and other resources for marketers developing and evaluating advertising creative.
Explore creative research, production and testing through a performance-marketing lens.
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Learn about Amazon advertising and retail media alongside approaches to educating an advertising team.
Dids Reeve is a freelance paid-media manager who specialises in working with small and medium-sized businesses. She contributed to PPC Live’s practitioner discussion on Google Ads account control, bringing a consultant’s perspective to client access, transparency and continuity when a service-provider relationship changes.
Consider account access, transparency and continuity from the perspective of an independent PPC manager.
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Explore Google Ads teaching that makes room for difficult campaign experiences and lessons learned.
Elizabeth Greene co-founded Junglr, an agency focused on Amazon advertising. Her work combines keyword strategy, account analysis and product positioning with an understanding of how customers choose products. She also teaches Amazon sellers through conference sessions covering search strategy, campaign planning, bulk files and the relationship between advertising decisions and business profitability.
Connect Amazon campaign decisions with marketplace strategy and commercial outcomes.
Elizabeth Marsten leads innovation and growth in commerce media at Tinuiti, working across retail media networks, marketplaces and retail partners. Her focus is connecting these channels into broader commerce strategies. Alongside her agency role, she contributes industry articles and conference presentations, including practical explanations of retail media networks and developments in commerce advertising.
Understand how retail networks and commerce media fit into a wider advertising plan.
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Consider demand-generation investment through sales alignment, regional campaigns and pipeline goals.
Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.
Connect professional campaign management with the client's continuing access to its advertising account.
Ginny Marvin is Google’s Ads Product Liaison and the host of Ads Decoded, a podcast connecting advertisers with the teams building Google Ads. Her background is in paid search and digital advertising. Through the programme, she helps marketers understand product decisions and practical advertising questions, bringing advertiser concerns into conversations with Google’s product specialists.
Follow Google Ads product explanations and answers to questions raised by practitioners.
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Track Google Ads and Microsoft Advertising updates through a maintained PPC news archive.
Harriet Fitzgerald is Associate Director and Head of Programmatic at Impression. She develops the agency’s programmatic offering, builds its team and oversees campaign work. Her published guidance covers display and video platform selection, connected television and the relationship between brand and performance marketing, helping advertisers understand how different media choices support their objectives.
Connect programmatic and connected-TV planning with brand and performance objectives.
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Bring research on distinctive assets, brand memory and category entry points into media planning.
Jess Budde co-created and hosts Marketing O’Clock, a weekly show covering digital marketing news. At Cypress North, her work spans marketing operations and client service, including account staffing and coordination between clients and delivery teams. Her public contribution combines discussion of platform changes with the operational perspective of running an agency’s marketing work.
Follow collaborative industry-news discussions and the practical questions behind platform changes.
Joanna Wiebe founded Copyhackers to teach conversion copywriting. Her work helps marketers turn customer research into messages for landing pages, emails and other conversion journeys. Through Copy School, articles, books and the Money Words newsletter, she shares methods for researching audience language, developing persuasive copy and deciding what to test.
Explore conversion copywriting and customer-language research for landing pages and advertising.
Juliana Jackson is an enterprise strategist at Jellyfish whose work connects AI, data science and digital experience. She writes Beyond the Mean and hosts the Standard Deviation Podcast, examining marketing measurement, experimentation and organisational decision-making. Her recent writing explores creative intelligence: how teams can understand the contribution of individual creative components and use that knowledge to improve advertising decisions.
Think more carefully about creative measurement, experiments and what campaign data can support.
Jyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.
Build Google Ads knowledge through structured coaching, practical explanations and interviews.
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Explore attention research and its implications for evaluating creative and media investment.
Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.
Explore early ChatGPT Ads experience and the case for developing a channel-specific testing approach.
Kiri Masters hosts Retail Media Breakfast Club, a podcast and video series following developments in retail media. She founded Bobsled Marketing and exited after its acquisition, and previously hosted Ecommerce Braintrust. Her writing includes retail marketplace commentary and the co-authored books Amazon for CMOs and Instacart for CMOs.
Understand retail media through perspectives from marketplaces, retailers and brands.
Lakshmi Padmanaban is a content marketer at Optmyzr. She writes about PPC strategy and Amazon advertising for performance marketers and agencies. Her work includes research-based holiday planning, campaign automation and reporting, translating account observations into questions advertisers can use when reviewing their own strategy.
Turn PPC research and account observations into useful questions for planning, automation and reporting.
Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.
Connect lead-generation decisions with lead quality, downstream sales and commercial outcomes.
Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.
Consider access, data and operational continuity across enterprise B2B and ecommerce advertising.
Lisa Raehsler founded Big Click Co., a paid media strategy consultancy. She works with leadership teams to connect advertising programmes with business priorities, measurement and accountability. Her consultancy covers Google Ads, Microsoft Advertising, paid social and video, with an emphasis on coordinated strategy and the considered use of AI.
Explore paid-search and paid-social planning through accessible practitioner education.
Luiza Jarovsky writes and teaches about AI policy, ethics and regulation. She is a lawyer and co-founder of the AI, Tech & Privacy Academy. Her newsletter brings together essays, classes and live workshops, offering marketers a way to follow the policy and ethical questions surrounding the technology they use.
Understand privacy and AI-governance questions that shape how marketers use data and technology.
Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.
Evaluate emerging search opportunities through monitoring data, practitioner tests and measurement questions.
Michelle Morgan co-created Paid Media Pros with Joe Martinez to share practical advertising tutorials. Her teaching covers paid social audiences, remarketing, display and YouTube, building on experience in PPC since 2010. She also contributes articles and conference sessions that connect advertising strategy with the steps practitioners take inside their accounts.
Find practical paid-media tutorials on audiences, campaign implementation and cross-channel strategy.
Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.
Connect paid-social strategy with buying groups, advertising technology and business outcomes.
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
Build clearer B2B measurement with shared definitions, CRM context and explicit reporting assumptions.
Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.
Follow Microsoft Advertising explanations and practical discussion of paid-search developments.
Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.
Examine Google Ads bidding targets and campaign economics through practitioner advice and education.
Robyn Johnson is the founder and CEO of Marketplace Blueprint. Her work focuses on helping Amazon sellers and brand owners understand marketplace growth. Alongside coaching, writing and speaking, her published articles examine Amazon advertising in the context of inventory and total advertising cost of sales, connecting paid promotion with broader retail decisions.
Connect Amazon advertising with inventory, marketplace operations and wider business economics.
Sarah Sal works on paid social campaigns and advertising copy, with a particular interest in long-term strategy and long-form messages. Her portfolio and articles examine creative approaches to Facebook advertising. She shares case studies and educational material through her own site and contributions to industry publications, including Copyhackers.
Explore how long-form copy and audience understanding can inform Facebook advertising.
Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.
Develop paid-search thinking alongside account strategy and the education of marketing teams.
Savannah Sanchez works with brands on advertising creative for Meta and TikTok. Through The Social Savannah, she coordinates creators, actors and editors to develop new video ads, then uses performance reporting to guide further iterations. Her work connects creator selection, production and creative analysis within an ongoing paid social programme.
Explore examples of platform-native creative for Meta and TikTok advertising.
Sophie Logan specialises in paid media for lead generation, with an interest in B2B, SaaS and smaller businesses. Her campaign work spans Google Ads, Microsoft Advertising, LinkedIn, Capterra and Spotify. She also contributes to Search Engine Land, mentors through Girls in Marketing and shares practitioner insights at industry conferences.
Find B2B and SaaS advertising perspectives grounded in lead generation and practical campaign work.
Vanessa Hung founded Online Seller Solutions and advises Amazon sellers on the operational side of marketplace growth. Her work covers catalogues, inventory, account health and process automation. Through talks, interviews and educational content, she explains how sellers can address operational obstacles and connect the different parts of their Amazon business.
Connect Amazon advertising decisions with the catalogue, inventory and operations behind them.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
