Amazon Ads · Status at source date: Newsletter archive
Amazon AMC adds new no-code audience templates for DSP and Sponsored Display
Amazon Marketing Cloud has released additional no-code audience templates that sellers can use to create audiences without SQL. New audiences include frequent purchasers not enrolled in Subscribe & Save, customers who bought main products but not accessories, and seasonal ad exposure off-peak audiences with customisable time frames.
Why it matters for advertisers
For you, this means easier access to advanced targeting segments for cross-sell, retention, and seasonal retargeting strategies: usable in both DSP and Sponsored Display.
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Amazon AMC adds new no-code audience templates for DSP and Sponsored Display
Amazon Marketing Cloud has released additional no-code audience templates that sellers can use to create audiences without SQL. New audiences include frequent purchasers not enrolled in Subscribe & Save, customers who bought main products but not accessories, and seasonal ad exposure off-peak audiences with customisable time frames. For you, this means easier access to advanced targeting segments for cross-sell, retention, and seasonal retargeting strategies: usable in both DSP and Sponsored Display.
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