Amazon Ads · Status at source date: Newsletter archive
Amazon auto-enables AI-assembled video on Sponsored Products
Amazon has begun auto-enabling a setting that builds AI-assembled videos for Sponsored Products campaigns, pulling features from images and assets already on the listing, flagged by Alexander Swade and Isaac Gross. Sellers received emails about a beta in which Amazon generates the video and adds it to SP campaigns, and the new campaign setting has appeared to be switched on across many US accounts.
What changed
So far, the auto-built videos have drawn limited impressions, as expected in beta.
The concern raised by practitioners is consent: the setting was enabled by default and is awkward to opt out of at scale, requiring sellers to turn it off on a campaign-by-campaign basis. For brands with strict creative control, an AI-assembled video stitched from existing images may not meet brand standards.
Why it matters for advertisers
For you, this means sellers running Sponsored Products should check whether the AI video setting has been auto-enabled on their campaigns. Worth deciding deliberately whether to allow auto-assembled video, and turning it off where brand or compliance requirements rule it out, rather than discovering it after it serves.
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Original newsletter text and archive evidence
Amazon auto-enables AI-assembled video on Sponsored Products
Amazon has begun auto-enabling a setting that builds AI-assembled videos for Sponsored Products campaigns, pulling features from images and assets already on the listing, flagged by Alexander Swade and Isaac Gross. Sellers received emails about a beta in which Amazon generates the video and adds it to SP campaigns, and the new campaign setting has appeared to be switched on across many US accounts. So far, the auto-built videos have drawn limited impressions, as expected in beta.
The concern raised by practitioners is consent: the setting was enabled by default and is awkward to opt out of at scale, requiring sellers to turn it off on a campaign-by-campaign basis. For brands with strict creative control, an AI-assembled video stitched from existing images may not meet brand standards.
For you, this means sellers running Sponsored Products should check whether the AI video setting has been auto-enabled on their campaigns. Worth deciding deliberately whether to allow auto-assembled video, and turning it off where brand or compliance requirements rule it out, rather than discovering it after it serves.
Source captured . No explicit first-contributor label was provided for this update.
