Amazon Ads · Status at source date: Newsletter archive
Amazon requires AI disclosure for A+ Content and Brand Story images
Amazon has added a disclosure step for images uploaded to A+ Content and Brand Stories, requiring sellers to indicate whether an image is AI-generated and whether it features photorealistic AI-generated people, flagged by Ivan Marynych. The information is collected as metadata during upload, with no shopper-facing AI label at this stage, and the requirement applies only to A+ Content and Brand Stories, not the standard product image stack.
What changed
The immediate impact is limited, but it signals Amazon building the infrastructure for AI-content governance that could later feed ranking signals or compliance requirements. Brands already using AI visuals in A+ or Brand Stories should start tagging correctly now.
Why it matters for advertisers
For you, this means teams using AI-generated lifestyle imagery on Amazon need a process to flag those assets at upload. Worth establishing the tagging habit immediately, since the rules around AI content are likely to tighten from here.
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Original newsletter text and archive evidence
Amazon requires AI disclosure for A+ Content and Brand Story images
Amazon has added a disclosure step for images uploaded to A+ Content and Brand Stories, requiring sellers to indicate whether an image is AI-generated and whether it features photorealistic AI-generated people, flagged by Ivan Marynych. The information is collected as metadata during upload, with no shopper-facing AI label at this stage, and the requirement applies only to A+ Content and Brand Stories, not the standard product image stack.
The immediate impact is limited, but it signals Amazon building the infrastructure for AI-content governance that could later feed ranking signals or compliance requirements. Brands already using AI visuals in A+ or Brand Stories should start tagging correctly now.
For you, this means teams using AI-generated lifestyle imagery on Amazon need a process to flag those assets at upload. Worth establishing the tagging habit immediately, since the rules around AI content are likely to tighten from here.
Source captured . No explicit first-contributor label was provided for this update.
