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Amazon Ads · Status at source date: Newsletter archive

Amazon automates Streaming TV deal selection for Brand+ campaigns

Written by Paid Media Collective
IN BRIEF

Amazon introduced automatic Streaming TV deal selection for Brand+ campaigns. The system picks premium STV deals rather than requiring manual selection.

Original newsletter image: Amazon automates Streaming TV deal selection for Brand+ campaigns
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means Brand+ video buying gets more hands-off, so review which deals the automation selects against your brand fit.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

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Original newsletter text and archive evidence

Amazon automates Streaming TV deal selection for Brand+ campaigns

Amazon introduced automatic Streaming TV deal selection for Brand+ campaigns. The system picks premium STV deals rather than requiring manual selection. For you, this means Brand+ video buying gets more hands-off, so review which deals the automation selects against your brand fit.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 223 · 27 Jul 2026