Amazon Ads · Status at source date: Newsletter archive
Amazon's 75-character title cap lands on 27 July with a new Item Highlights field [Reminder]
Amazon caps most product titles at 75 characters from 27 July, with media categories exempt. A new searchable Item Highlights field of up to 125 characters holds overflow specifications.
What changed
This continues the change first covered in Week 24, now with the overflow field confirmed.
Why it matters for advertisers
For you, this means the deadline is here, so move trimmed specification text into Item Highlights rather than losing it.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterThe Merchant Memo
Linked from the original newsletter. The source publication date has not been independently confirmed.
Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Amazon's 75-character title cap lands on 27 July with a new Item Highlights field [Reminder]
Amazon caps most product titles at 75 characters from 27 July, with media categories exempt. A new searchable Item Highlights field of up to 125 characters holds overflow specifications. This continues the change first covered in Week 24, now with the overflow field confirmed. For you, this means the deadline is here, so move trimmed specification text into Item Highlights rather than losing it.
Source captured . No explicit first-contributor label was provided for this update.
