Amazon adds a performance-data choice to Sponsored Ads exports

What changed

This is an operations improvement with a narrow purpose. It does not imply a change in campaign delivery or bidding. The choice is useful when the person requesting the file knows whether the task concerns configuration or results. Amazon Ads is the original announcement source, with no individual author identified in the release item.

For example, an account manager checking naming conventions may only need campaign and ad-group structure. An analyst investigating a decline in sales needs a different export that includes the relevant performance information. Removing metrics from the second task would produce a file that arrives sooner but cannot answer the question. These are illustrative uses of the choice, not additional export features claimed by Amazon.

Make the selection visible in the team's export process. A file shared without context can be mistaken for a complete performance report even when metrics were deliberately omitted. Agree how the purpose, date and selected content will be communicated to the next person using it. If a recurring process consumes the export, check that the resulting file still contains what that process expects.

Why it matters for advertisers

The practical benefit is reducing unnecessary work for tasks focused on settings. It is best evaluated as part of an operational workflow, with completeness judged against the task rather than the largest possible file. Keep a clear distinction between a configuration review and a performance review so that speed does not come at the cost of an incomplete analysis.