Amazon Ads · Status at source date: Newsletter archive
Amazon Sponsored Products gains bid adjustment for video placements
Prem Gupta has flagged that Amazon has introduced the ability to adjust bids specifically for Sponsored Products video placements, enabling granular spend allocation by placement type within SP campaigns.
Why it matters for advertisers
For you, this means reviewing current SP video placement performance before making adjustments: if video placements convert at a materially different rate than standard placements, a bid modifier can more precisely align spend efficiency.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Amazon Sponsored Products gains bid adjustment for video placements
Prem Gupta has flagged that Amazon has introduced the ability to adjust bids specifically for Sponsored Products video placements, enabling granular spend allocation by placement type within SP campaigns.
For you, this means reviewing current SP video placement performance before making adjustments: if video placements convert at a materially different rate than standard placements, a bid modifier can more precisely align spend efficiency.
Source captured . No explicit first-contributor label was provided for this update.
