Amazon Ads · Status at source date: Newsletter archive
Amazon tests hiding the Other Sellers section.
Some Amazon product pages no longer show the "Other Sellers on Amazon" section beneath the Buy Box, even where multiple offers are active on the SKU. Amazon has not confirmed the change, and results vary across accounts and locations, suggesting a test that follows the Featured Offer eligibility change covered in Week 28.
Why it matters for advertisers
For you, this means that winning the Featured Offer would matter even more if the test expands, so watch listings where you rely on secondary-offer visibility.
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Original newsletter text and archive evidence
Amazon tests hiding the Other Sellers section.
Some Amazon product pages no longer show the "Other Sellers on Amazon" section beneath the Buy Box, even where multiple offers are active on the SKU. Amazon has not confirmed the change, and results vary across accounts and locations, suggesting a test that follows the Featured Offer eligibility change covered in Week 28. For you, this means that winning the Featured Offer would matter even more if the test expands, so watch listings where you rely on secondary-offer visibility.
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