Google Search Console · Status at source date: Newsletter archive
Branded queries filter now available to all eligible sites in Search Console
Google Search Console has rolled out the branded queries filter to all eligible sites. The feature automatically differentiates between branded and non-branded queries in the Performance Report, helping analyse traffic from users familiar with your brand versus those discovering you organically.
What changed
The filter works across web, image, video, and news search types.
Why it matters for advertisers
For you, this means clearer segmentation of brand versus non-brand traffic without manual regex filtering.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Search Central Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Branded queries filter now available to all eligible sites in Search Console
Google Search Console has rolled out the branded queries filter to all eligible sites. The feature automatically differentiates between branded and non-branded queries in the Performance Report, helping analyse traffic from users familiar with your brand versus those discovering you organically. The filter works across web, image, video, and news search types.
For you, this means clearer segmentation of brand versus non-brand traffic without manual regex filtering.
Source captured . No explicit first-contributor label was provided for this update.
