Changes to search campaigns, bidding and ad delivery. Follow announcements and account observations, with practical checks for your next campaign review.
Google Ads
Google lists Search and Performance Max as supported Conversion Lift campaign types. Account eligibility and the requirement to contact a Google representative still apply.
Google Ads
Google Ads Editor 2.10 and earlier lose support on 19 October 2026. Check installed versions and prepare local unposted changes before upgrading.
Google Ads
Google’s Smart Bidding page has returned to a typical one-to-two conversion-cycle learning period after briefly referring to roughly 50 conversion events.
Google Ads
A Google email shared by Arpan Banerjee sets a 12 October start for automated promotion assets in eligible Search and Performance Max campaigns, with an account-level opt-out.
Google Ads
Google documents a beta that localises English-US Search campaigns into supported languages and creates a separate campaign with translated assets and keywords.
Google Ads
Google documents a Performance Max asset-testing beta comparing two sets in one asset group, while a new observation suggests visibility in more accounts.
Google Ads
One observed Google Search ad carried two three-dot menus that opened the landing page and “Why this ad” information, but the test remains unconfirmed.
Microsoft Advertising
Three individual sightings suggest Bing is testing a results separator, a Minority-owned ad label and a blue treatment for sponsored Shopping listings.
Google Ads
A screenshot shared by Arpan Banerjee shows sponsored product cards in mobile Google results displaying titles, prices and calls to action without visible product images.
Google Ads
Google will allow some recognised brands to use a business name different from the destination domain when direct-relationship and product-sale conditions are met.
OpenAI
ChatGPT has added a Try on option for clothing and accessory listings using a selfie, alongside product Favourites on mobile and web.
Google Ads
Google’s Ads Liaison said reported out-of-area Local Services Ads were intentional because the firms served customers seeking that legal service in the searched area.
YouTube
Secondary reports say YouTube Shorts will further prioritise original content, potentially reducing distribution for channels dominated by minimally changed re-uploads.
ChatGPT Ads
OpenAI documents attribution controls for ChatGPT Ads Insights, but reported product-feed bulk uploads conflict with the current campaign quickstart.
Google Ads
Google added examples to its destination-not-working policy while saying enforcement is unchanged, helping separate technical faults from some structural errors.
Microsoft Advertising
Microsoft Advertising has raised LinkedIn company-list capacity to 10,000, while LinkedIn data excludes users in the EEA, UK and Switzerland.
Microsoft Advertising
Microsoft will continue delivering new Advertising API features through SOAP and REST until SOAP’s unchanged deprecation date of 31 January 2027.
ChatGPT Ads
OpenAI ads lead Asad Awan described outcome-optimised bidding as a priority and prompt-driven ad creation as a direction, not a product launch.
Microsoft Advertising
Microsoft says optimisation experiments are generally available for Search, Shopping, Audience and Performance Max, with control and treatment traffic splits.
Google Ads
One observation shows sitelinks attached to a text ad in Google AI Mode, but Google has not confirmed availability, eligibility or separate reporting.
Google Ads
The Google Ads Campaigns column picker’s Setup group surfaces ad, keyword and asset diagnostics, although an observer disputes that the grouping is new.
Google Merchant Center
Google documents an optional mileage_allowance field for German vehicle instalment listings, linking finance or lease mileage caps to advertised payment terms.
Microsoft Advertising
A reported Bing test adds a one-line AI-written customer review from an advertiser’s Trustpilot profile to sponsored results, but its scope is unknown.
Google Ads
A reported Google Shopping test replaces the top carousel with a grid headed “Sponsored products”, bringing paid and free-looking presentations closer together.
Google Ads
Google will require local authorisation and its own certification for complex speculative financial-product advertisers targeting Chile or Denmark in October 2026.
Google Ads
An account observation shows a Performance Max Image ads control accepting up to 15 finished display-banner creatives, distinct from standard image assets.
Google Merchant Center
Reported rewrites to seven Merchant Center policy pages emphasise account-level consequences, removing violations before bulk appeals and a standard fix path.
Google Ads
Brodie Clark documents a mobile text-ad layout with darker sitelinks, a left-hand rule and arrows beside each link. His examples show a presentation test, not a new asset setting advertisers can switch on.
ChatGPT Ads
Anthony Higman’s Ads Manager screenshot shows a “Limited by budget” status and a “Campaign budget reached” message, with a prompt to increase the campaign budget to continue serving. This is an account observation in the beta interface.
Google Ads
Reporting attributed to Anthony Higman highlights calls using a Business Profile number in local ad experiences. Compare the displayed number, the destination number, and the reporting path in your own setup.
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