OpenAI · Status at source date: Newsletter archive
ChatGPT source code reveals ad references ahead of launch
References to "ads shown to the user" have been spotted in the source code of ChatGPT responses, signalling that OpenAI's advertising rollout is imminent. The beta pilot program is reportedly closing applications this week with a $200K minimum spend and CPM-based pricing.

Why it matters for advertisers
For you, this means ChatGPT ads are moving from announcement to execution faster than expected.
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ChatGPT source code reveals ad references ahead of launch
References to "ads shown to the user" have been spotted in the source code of ChatGPT responses, signalling that OpenAI's advertising rollout is imminent. The beta pilot program is reportedly closing applications this week with a $200K minimum spend and CPM-based pricing. For you, this means ChatGPT ads are moving from announcement to execution faster than expected.
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