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Microsoft Clarity · Status at source date: Newsletter archive

Clarity scores whether AI crawlers send visitors back

Written by Paid Media Collective
IN BRIEF

Microsoft Clarity's Bot Analytics dashboard adds a Scrape-to-Referral Ratio, showing which AI crawlers extract your content and actually return traffic, and which only take.

Original newsletter image: Clarity scores whether AI crawlers send visitors back
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means the AI-crawler trade finally has a scoreboard, so use it before deciding which bots to block.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterMicrosoft Clarity Blog

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Original newsletter text and archive evidence

Clarity scores whether AI crawlers send visitors back

Microsoft Clarity's Bot Analytics dashboard adds a Scrape-to-Referral Ratio, showing which AI crawlers extract your content and actually return traffic, and which only take. For you, this means the AI-crawler trade finally has a scoreboard, so use it before deciding which bots to block.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 226 · 17 Aug 2026