Microsoft Clarity · Status at source date: Newsletter archive
Clarity scores whether AI crawlers send visitors back
Microsoft Clarity's Bot Analytics dashboard adds a Scrape-to-Referral Ratio, showing which AI crawlers extract your content and actually return traffic, and which only take.

Why it matters for advertisers
For you, this means the AI-crawler trade finally has a scoreboard, so use it before deciding which bots to block.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterMicrosoft Clarity Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Clarity scores whether AI crawlers send visitors back
Microsoft Clarity's Bot Analytics dashboard adds a Scrape-to-Referral Ratio, showing which AI crawlers extract your content and actually return traffic, and which only take. For you, this means the AI-crawler trade finally has a scoreboard, so use it before deciding which bots to block.
Source captured . No explicit first-contributor label was provided for this update.


