Microsoft Clarity · Status at source date: Newsletter archive
Clarity splits AI citations into branded and non-branded
Microsoft Clarity's Citations dashboard adds segmentation and filters separating branded from non-branded queries, with branded labels in the interface.
Why it matters for advertisers
For you, this means AI visibility splits by brand demand versus discovery, so measure non-branded citations as your true reach.
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Original newsletter text and archive evidence
Clarity splits AI citations into branded and non-branded
Microsoft Clarity's Citations dashboard adds segmentation and filters separating branded from non-branded queries, with branded labels in the interface. For you, this means AI visibility splits by brand demand versus discovery, so measure non-branded citations as your true reach.
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