LinkedIn Ads · Status at source date: Newsletter archive
Clay Ads launches with LinkedIn CPL dropped from $250 to $25
Clay has launched Clay Ads, a product that enables B2B advertisers to sync exclusion lists directly to Salesforce, so ads reach only prospects who can buy. The product enriches contacts with personal emails before audiences hit Meta, achieving 60%+ match rates.
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What changed
Clay's growth team reports dropping LinkedIn CPL from $250 to $25 in two months using exclusion automation. One Meta campaign generated 200 leads at $10 each within 24 hours. Audiences stay fresh automatically: when someone becomes a customer, they stop seeing ads the next day.
Why it matters for advertisers
For you, this means B2B advertisers can now automate audience hygiene across LinkedIn and Meta without CSV exports or manual rebuilds.
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Original newsletter text and archive evidence
Clay Ads launches with LinkedIn CPL dropped from $250 to $25
Clay has launched Clay Ads, a product that enables B2B advertisers to sync exclusion lists directly to Salesforce, so ads reach only prospects who can buy. The product enriches contacts with personal emails before audiences hit Meta, achieving 60%+ match rates. Clay's growth team reports dropping LinkedIn CPL from $250 to $25 in two months using exclusion automation. One Meta campaign generated 200 leads at $10 each within 24 hours. Audiences stay fresh automatically: when someone becomes a customer, they stop seeing ads the next day.
For you, this means B2B advertisers can now automate audience hygiene across LinkedIn and Meta without CSV exports or manual rebuilds.
Source captured . No explicit first-contributor label was provided for this update.
