Google Ads · Status at source date: Newsletter archive
Creator videos appear directly in Google Ads asset picker
Creator videos in the asset picker is a new Demand Gen feature that surfaces a library of suggested creator partnership videos directly in the Google Ads asset picker during campaign setup. The system automatically identifies relevant creator content tailored to the brand, increases campaign authenticity via trusted creator voices, and reduces creative production time by pulling existing video content into the campaign.
What changed
Google's data: Creator partnerships boost Demand Gen campaigns, delivering an average +20% increase in conversion lift while maintaining target CPA efficiency (Google data, Global, Jan 2025 – Jan 2026).
Why it matters for advertisers
For you, this means Demand Gen advertisers planning video-heavy creative tests should now treat creator-partnership videos as a native asset source rather than as a separate external workflow. Worth scoping the existing creator-content library with brand and creator partnership teams to understand what's available for amplification. Availability: Coming soon, Global, All.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterGoogle blog · GML 2026 hub
Linked from the original newsletter. The source publication date has not been independently confirmed.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Creator videos appear directly in Google Ads asset picker
Creator videos in the asset picker is a new Demand Gen feature that surfaces a library of suggested creator partnership videos directly in the Google Ads asset picker during campaign setup. The system automatically identifies relevant creator content tailored to the brand, increases campaign authenticity via trusted creator voices, and reduces creative production time by pulling existing video content into the campaign. Google's data: Creator partnerships boost Demand Gen campaigns, delivering an average +20% increase in conversion lift while maintaining target CPA efficiency (Google data, Global, Jan 2025 – Jan 2026).
For you, this means Demand Gen advertisers planning video-heavy creative tests should now treat creator-partnership videos as a native asset source rather than as a separate external workflow. Worth scoping the existing creator-content library with brand and creator partnership teams to understand what's available for amplification.
Availability: Coming soon, Global, All.
Source captured . No explicit first-contributor label was provided for this update.
