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Data Manager API adds Google Marketing Platform event ingestion and IP support
Google has expanded the Data Manager API to send offline conversion events to Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display & Video 360. The AdIdentifiers object now includes dclid, impressionId, matchId, and encrypted user IDs, as well as IP ingestion support for Google Ads Customer Match.
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What changed
The update extends the IAB-standard Data Manager connector beyond Google Ads into the wider GMP stack, giving enterprise and programmatic teams a single conversion-and-audience pipe across Google's measurement surfaces.
Why it matters for advertisers
For you, this means that engineering teams running offline conversion imports into CM360, SA360, or DV360 can consolidate onto the Data Manager API. Particularly relevant for programmatic advertisers, where Floodlight conversion feeds and Customer Match audiences previously required separate integration paths.
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Original newsletter text and archive evidence
Data Manager API adds Google Marketing Platform event ingestion and IP support
Google has expanded the Data Manager API to send offline conversion events to Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display & Video 360. The AdIdentifiers object now includes dclid, impressionId, matchId, and encrypted user IDs, as well as IP ingestion support for Google Ads Customer Match.
The update extends the IAB-standard Data Manager connector beyond Google Ads into the wider GMP stack, giving enterprise and programmatic teams a single conversion-and-audience pipe across Google's measurement surfaces.
For you, this means that engineering teams running offline conversion imports into CM360, SA360, or DV360 can consolidate onto the Data Manager API. Particularly relevant for programmatic advertisers, where Floodlight conversion feeds and Customer Match audiences previously required separate integration paths.
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