Display & Video 360 · Status at source date: Newsletter archive
Display & Video 360 adds biddable live sports CTV capabilities with NBCUniversal Olympics inventory
Google has announced new biddable live sports features in Display & Video 360, including access to NBCUniversal's programmatic inventory for the Olympic Winter Games. New capabilities include unified reach combining Google's audience signals with live sports CTV inventory, cross-device frequency management with household-level signals to prevent ad fatigue, AI-powered cross-device conversion tracking connecting CTV impressions to purchases, and a redesigned Marketplace for one-click live sports package activation.
Why it matters for advertisers
For you, this means combining the high reach of live sports with precision biddable CTV tools, with real-time ROI visibility at no extra cost.
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Display & Video 360 adds biddable live sports CTV capabilities with NBCUniversal Olympics inventory
Google has announced new biddable live sports features in Display & Video 360, including access to NBCUniversal's programmatic inventory for the Olympic Winter Games. New capabilities include unified reach combining Google's audience signals with live sports CTV inventory, cross-device frequency management with household-level signals to prevent ad fatigue, AI-powered cross-device conversion tracking connecting CTV impressions to purchases, and a redesigned Marketplace for one-click live sports package activation. For you, this means combining the high reach of live sports with precision biddable CTV tools, with real-time ROI visibility at no extra cost.
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