Display & Video 360 · Status at source date: Newsletter archive
Google Commerce Media Suite adds Best Buy and Shipt audiences to Display & Video 360
Best Buy and Shipt are now sharing commerce audiences across publishers and exchanges in Display & Video 360 as part of Google's Commerce Media Suite. Best Buy audiences target consumers with electronics and tech intent, while Shipt audiences reach in-market shoppers for groceries, beauty, and essentials.
Why it matters for advertisers
For you, this means new first-party retail data segments are available for programmatic activation in DV360 campaigns.
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Google Commerce Media Suite adds Best Buy and Shipt audiences to Display & Video 360
Best Buy and Shipt are now sharing commerce audiences across publishers and exchanges in Display & Video 360 as part of Google's Commerce Media Suite. Best Buy audiences target consumers with electronics and tech intent, while Shipt audiences reach in-market shoppers for groceries, beauty, and essentials. For you, this means new first-party retail data segments are available for programmatic activation in DV360 campaigns.
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