Microsoft Advertising · Status at source date: Newsletter archive
Experiment: Bing free listings only appeared after ads were enabled
Brodie Clark ran a Bing product feeds experiment in which free listings only began showing after ads were enabled. He highlights Bing feeds' growing importance as grounding data for LLMs, including ChatGPT.
Why it matters for advertisers
For you, this means Bing feeds punch above their traffic share in the AI era, so set them up even if Bing spend is minimal.
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Experiment: Bing free listings only appeared after ads were enabled
Brodie Clark ran a Bing product feeds experiment in which free listings only began showing after ads were enabled. He highlights Bing feeds' growing importance as grounding data for LLMs, including ChatGPT. For you, this means Bing feeds punch above their traffic share in the AI era, so set them up even if Bing spend is minimal.
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