Google Ads · Status at source date: Newsletter archive
Google Ads API to stop accepting new IP address and session attribute imports from February 2026
Starting February 2, 2026, the Google Ads API will no longer accept new adopters using session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which will continue accepting this data.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Existing users can continue using the Google Ads API until they complete the migration.
Why it matters for advertisers
For you, this means updating conversion import workflows if you rely on IP address or session attributes, with the Data Manager API becoming the primary method for complex data handling.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Google Ads API to stop accepting new IP address and session attribute imports from February 2026
Starting February 2, 2026, the Google Ads API will no longer accept new adopters using session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which will continue accepting this data. Existing users can continue using the Google Ads API until they complete the migration. For you, this means updating conversion import workflows if you rely on IP address or session attributes, with the Data Manager API becoming the primary method for complex data handling.
Source captured . No explicit first-contributor label was provided for this update.
