Industry · Status at source date: Newsletter archive
Google and Apple announce multi-year AI partnership for Apple Intelligence
Google and Apple have announced a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology. These models will power future Apple Intelligence features, including a more personalised Siri coming this year.
What changed
Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models.
Apple Intelligence will continue to run on Apple devices and Private Cloud Compute while maintaining Apple's privacy standards.
Why it matters for advertisers
For you, this means Google's AI infrastructure will reach billions of Apple device users, potentially affecting how AI-assisted search and commerce develop across the ecosystem.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google and Apple announce multi-year AI partnership for Apple Intelligence
Google and Apple have announced a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology. These models will power future Apple Intelligence features, including a more personalised Siri coming this year. Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models.
Apple Intelligence will continue to run on Apple devices and Private Cloud Compute while maintaining Apple's privacy standards. For you, this means Google's AI infrastructure will reach billions of Apple device users, potentially affecting how AI-assisted search and commerce develop across the ecosystem.
Source captured . No explicit first-contributor label was provided for this update.
