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Apple passes $5tn in market cap after sitting out the compute race
Apple became the second company to surpass $5tn in market value, having avoided the $700bn-plus AI compute arms race. Days later, it reported Q3 revenue up 16% to $109.4bn: iPhone up 22%, Mac up 29%, China up 22%: though shares fell about 7% on the outlook.
Why it matters for advertisers
For you, this means the market is rewarding both AI restraint and AI spend, so read platform strategies through both lenses.
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Apple passes $5tn in market cap after sitting out the compute race
Apple became the second company to surpass $5tn in market value, having avoided the $700bn-plus AI compute arms race. Days later, it reported Q3 revenue up 16% to $109.4bn: iPhone up 22%, Mac up 29%, China up 22%: though shares fell about 7% on the outlook. For you, this means the market is rewarding both AI restraint and AI spend, so read platform strategies through both lenses.
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