Display & Video 360 · Status at source date: Newsletter archive
Walmart Connect audiences arrive in Google Display & Video 360
Walmart Connect audiences are launching in Google Display & Video 360, announced by Google Marketing Platform. The collaboration lets brands combine YouTube's reach with Walmart Connect's omnichannel audiences, built on real shopping behaviour, to target high-intent shoppers streaming video on YouTube.
What changed
Google highlights closed-loop measurement of how campaigns affect omnichannel sales at Walmart, the combined scale of YouTube and Walmart's customer intelligence, and the use of those audiences alongside Gemini-driven optimisation. It deepens the link between a major retail-media network and Google's video inventory.
Why it matters for advertisers
For you, this means advertisers can activate Walmart's shopper audiences against YouTube inventory through DV360 and measure the impact on Walmart sales. Worth scoping for brands already invested in Walmart Connect that want to extend those audiences into video with closed-loop measurement.
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Walmart Connect audiences arrive in Google Display & Video 360
Walmart Connect audiences are launching in Google Display & Video 360, announced by Google Marketing Platform. The collaboration lets brands combine YouTube's reach with Walmart Connect's omnichannel audiences, built on real shopping behaviour, to target high-intent shoppers streaming video on YouTube.
Google highlights closed-loop measurement of how campaigns affect omnichannel sales at Walmart, the combined scale of YouTube and Walmart's customer intelligence, and the use of those audiences alongside Gemini-driven optimisation. It deepens the link between a major retail-media network and Google's video inventory.
For you, this means advertisers can activate Walmart's shopper audiences against YouTube inventory through DV360 and measure the impact on Walmart sales. Worth scoping for brands already invested in Walmart Connect that want to extend those audiences into video with closed-loop measurement.
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