Google Merchant Center · Status at source date: Newsletter archive
Google Merchant Centre surfaces product description improvement recommendations
Google Merchant Centre is now surfacing recommendations to improve product descriptions, highlighting specific attributes customers search for that are missing from your feed. The suggestions include attributes not yet available as standard feed fields, such as recommended age, playtime, genre, and maximum players for games.
What changed
Google has indicated that new attributes will be added to Merchant Centre in the coming months.
Why it matters for advertisers
For you, this means feed optimisation is becoming more content-driven, and weak or generic descriptions are now a measurable quality gap.
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Google Merchant Centre surfaces product description improvement recommendations
Google Merchant Centre is now surfacing recommendations to improve product descriptions, highlighting specific attributes customers search for that are missing from your feed. The suggestions include attributes not yet available as standard feed fields, such as recommended age, playtime, genre, and maximum players for games.
Google has indicated that new attributes will be added to Merchant Centre in the coming months. For you, this means feed optimisation is becoming more content-driven, and weak or generic descriptions are now a measurable quality gap.
Source captured . No explicit first-contributor label was provided for this update.
