Google Analytics · Status at source date: Newsletter archive
Google merges enhanced conversions for web and leads into one toggle
Google has unified enhanced conversions for web and enhanced conversions for leads into a single setting, flagged by Matteo Zambon. From June 2026, the long-standing distinction between the two disappears from the Google Ads interface, with one toggle now controlling both.
What changed
The change simplifies a setup that had confused advertisers running both lead and web conversions, where the split settings often led to misconfiguration.
It is an interface simplification rather than a change in how enhanced conversions work, but it removes a common source of setup error.
Why it matters for advertisers
For you, this means a cleaner, single enhanced-conversions control rather than two separate settings to keep in sync. Worth confirming the unified toggle reflects your intended configuration after the change, so neither web nor lead enhanced conversions is inadvertently switched off.
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Original newsletter text and archive evidence
Google merges enhanced conversions for web and leads into one toggle
Google has unified enhanced conversions for web and enhanced conversions for leads into a single setting, flagged by Matteo Zambon. From June 2026, the long-standing distinction between the two disappears from the Google Ads interface, with one toggle now controlling both. The change simplifies a setup that had confused advertisers running both lead and web conversions, where the split settings often led to misconfiguration.
It is an interface simplification rather than a change in how enhanced conversions work, but it removes a common source of setup error.
For you, this means a cleaner, single enhanced-conversions control rather than two separate settings to keep in sync. Worth confirming the unified toggle reflects your intended configuration after the change, so neither web nor lead enhanced conversions is inadvertently switched off.
Source captured . No explicit first-contributor label was provided for this update.
