Conversion tracking, analytics and reporting changes. Understand what the numbers represent before making your next optimisation decision.
ChatGPT Ads
ChatGPT Ads reporting can return attributed events beyond a campaign’s goal when requested through the conversions insights endpoint. Top-level conversion reporting remains goal-focused, while nested event counts can include non-goal activity.
Google Search Console
Google Search Central says the Search Console performance report is updating its country and device filters, allowing combined Google Search traffic to be viewed across selected countries. This concerns organic search reporting, not Google Ads targeting.
ChatGPT Ads
OpenAI Ads describes conversion-data integrations with Hightouch, Tealium and LiveRamp, plus a range of attribution partners. It also outlines early-stage work on geo-based incrementality and brand measurement.
Google Analytics
Google Analytics now documents programmatic user-group management through the Google Marketing Platform Admin API. The API methods date from 18 September; the Analytics note is dated 5 October.
Gemini
A user report, echoed by Google’s John Mueller, suggests Gemini may add UTM parameters to outbound links, but the exact values and rules are unknown.
Microsoft Clarity
Microsoft Clarity now supports editable brand terms in AI Visibility, making the branded versus non-branded split dependent on the maintained list.
Google Analytics
Google Analytics now includes app conversions in cross-channel reporting for eligible Google Ads customers, while cross-channel budgeting remains web-only.
Microsoft Clarity
Microsoft Clarity has added Page Classification to its Bot Activity dashboard. It combines content-based classification with URL rules to group activity across page types, such as product, blog, and contact pages.
Industry
Shopify’s session-measurement update can change session-based metrics while leaving orders, sales and customer counts unchanged. Annotate the change in reporting before interpreting a movement in conversion rate as a marketing gain or loss.
Apple Ads
Apple documents an alternative EU App Tracking Transparency prompt from iOS and iPadOS 27.2. That alternative is the only prompt in Germany, France, Italy, Poland and Romania. It adds an Additional Information option; Apple also describes an EU request after one year, except where system-wide tracking requests are disabled.
Industry
Chrome’s 15 September announcement introduces experimental measures of ad count, density, network load and CPU load. These offer a way to discuss the weight of advertising on a page.
OpenAI
OpenAI publishes a Google Tag Manager template for its Ads Measurement Pixel. Its repository documents manual import, event configuration and testing in GTM Preview. Check the requested permissions, pixel ID and event fields before publishing your container.
BigQuery
BigQuery introduced AI.CAUSAL_EFFECT in preview on 10 September. The function compares results after an intervention with a forecast based on earlier observations, letting analysts examine a change using time-series data already in their warehouse.
Industry
A coalition publicised by noyb calls for automated privacy signals as part of EU reform. The 10 September letter is an advocacy position on a proposed policy approach, not an announcement that website consent requirements have already changed.
Google Ads
Google's 10 September measurement announcement introduces Data Strength Uplift, a metric for conversions recovered through first-party data. It gives advertisers another way to examine measurement coverage, with an important distinction between capturing a sale and creating one.
Google Ads
Thomas Eccel reports seeing AI Dashboards in some Google Ads accounts. The interface can create visual reports from text prompts and add an AI-generated summary. This supplies a reported availability update to the earlier dashboard preview, without establishing a general rollout or validating the suggested explanations.
Google Ads
Google plans to bring Store Sales connections from CRM systems and Google Sheets into Data Manager. Ginny Marvin's announcement was reported by Anu Adegbola on 8 September, with rollout described as coming in the following weeks.
YouTube
The Analytics tab in YouTube Creator Partnerships now includes estimated reach for linked creator videos, accounting for viewing across devices and people watching together.
Google Analytics
Brais Calvo Vázquez shared an early look at a GA4-to-Mailchimp audience connection, describing daily audience updates and a requirement to enable user-provided data.
Google Ads
Google has reminded developers that all Google Ads API v22 requests will begin failing on 7 October 2026.
Microsoft Advertising
Microsoft has added average target metrics to the campaign overview, campaign grid and portfolio bid strategies.
ChatGPT Ads
OpenAI has expanded the set of matching inputs for the ChatGPT Ads Measurement Pixel and Conversions API, including additional customer and geographic fields.
ChatGPT Ads
OpenAI plans to introduce a ChatGPT Ads optimisation model that considers conversions following both clicks and ad views, with impression-based billing for that campaign type.
Google Ads
Google Ads Data Manager now lists Klaviyo as a direct data source for Offline Conversions Import and Customer Match.
Google Tag
Google’s setup guidance for tag gateway for advertisers on Akamai and Fastly no longer carries the beta notices, a documentation change spotted by Hana Kobzová.
BigQuery
Google has made market basket analysis questions generally available in BigQuery conversational analytics, allowing users to explore which products are commonly purchased together through a conversational interface.
BigQuery
BigQuery now offers a preview of TabFM, Google’s pretrained model for structured tables, supporting regression and classification without training a separate model for each task.
Google Search Console
Google updated its Search Console announcement to confirm that generative AI performance insights had rolled out worldwide by 31 August.
Google Ad Manager
Google will move AdSense and Ad Manager display impression counting to begin-to-render on 17 February 2027, covering web, mobile web, and connected TV banner inventory.
Google Ads
Google’s App campaign product-reporting documentation now lists Cost and Conversions alongside impressions, clicks and click-through rate.
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