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Google Opal adds an agent block with native tool calls and memory

Written by Paid Media Collective
IN BRIEF

Google Opal, the experimental no-code agent builder, has added a programmable agent block that can be configured in plain English. The update includes native Google tool calls (Nano Banana, Veo, web search, and more), memory to save information between sessions, and conditional logic.

Original video poster: Google Opal adds an agent block with native tool calls and memory
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What changed

Edgar Sánchez notes this may be the easiest way to build AI agents currently available, though Opal remains in the experimental phase and requires a VPN outside the US.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means non-technical teams can prototype AI agents for marketing automation without coding, though production use remains experimental.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

Google Opal adds an agent block with native tool calls and memory

Google Opal, the experimental no-code agent builder, has added a programmable agent block that can be configured in plain English. The update includes native Google tool calls (Nano Banana, Veo, web search, and more), memory to save information between sessions, and conditional logic. Edgar Sánchez notes this may be the easiest way to build AI agents currently available, though Opal remains in the experimental phase and requires a VPN outside the US.

For you, this means non-technical teams can prototype AI agents for marketing automation without coding, though production use remains experimental.

Source captured . No explicit first-contributor label was provided for this update.

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