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Google publishes official enhanced conversions for leads implementation checklist
Google has released a comprehensive checklist for implementing enhanced conversions for leads correctly. The guide covers prerequisites, including customer data terms acceptance and auto-tagging, website tagging requirements for PII collection, data preparation with SHA-256 hashing and normalisation standards, and the data import process.
What changed
Key recommendations include daily upload frequency, uploading all conversions (not just Google-attributed ones), and including session attributes, IP address, and Braids alongside GCLID for higher match rates.
Why it matters for advertisers
For you, this means a definitive reference for setting up lead-based offline conversion tracking with all required and recommended steps in one place.
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Original newsletter text and archive evidence
Google publishes official enhanced conversions for leads implementation checklist
Google has released a comprehensive checklist for implementing enhanced conversions for leads correctly. The guide covers prerequisites, including customer data terms acceptance and auto-tagging, website tagging requirements for PII collection, data preparation with SHA-256 hashing and normalisation standards, and the data import process. Key recommendations include daily upload frequency, uploading all conversions (not just Google-attributed ones), and including session attributes, IP address, and Braids alongside GCLID for higher match rates. For you, this means a definitive reference for setting up lead-based offline conversion tracking with all required and recommended steps in one place.
Source captured . No explicit first-contributor label was provided for this update.
