Industry · Status at source date: Newsletter archive
Google says good SEO is good GEO
Google's Brendon Kraham has stated that good SEO remains the foundation for visibility in AI experiences, flagged by Glenn Gabe. Kraham said Google's generative AI features are rooted in the same core ranking and quality systems as traditional Search, and because those AI experiences retrieve up-to-date content from the existing search index, the best formula for success remains foundational SEO.
What changed
The message pushes back on the idea that "generative engine optimisation" is a separate discipline requiring a different playbook.
For SEO and content teams, the reassurance is that the fundamentals: quality content, sound technical setup, relevance: continue to drive both classic rankings and AI-surface visibility.
Why it matters for advertisers
For you, this means there is no separate AI-visibility playbook to chase; foundational SEO still underpins how content surfaces in AI experiences. Worth resisting the pull toward AI-specific gimmicks and continuing to invest in content quality and technical health that serve both Search and AI surfaces.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterLinkedIn
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google says good SEO is good GEO
Google's Brendon Kraham has stated that good SEO remains the foundation for visibility in AI experiences, flagged by Glenn Gabe. Kraham said Google's generative AI features are rooted in the same core ranking and quality systems as traditional Search, and because those AI experiences retrieve up-to-date content from the existing search index, the best formula for success remains foundational SEO. The message pushes back on the idea that "generative engine optimisation" is a separate discipline requiring a different playbook.
For SEO and content teams, the reassurance is that the fundamentals: quality content, sound technical setup, relevance: continue to drive both classic rankings and AI-surface visibility.
For you, this means there is no separate AI-visibility playbook to chase; foundational SEO still underpins how content surfaces in AI experiences. Worth resisting the pull toward AI-specific gimmicks and continuing to invest in content quality and technical health that serve both Search and AI surfaces.
Source captured . No explicit first-contributor label was provided for this update.
