Industry · Status at source date: Newsletter archive
Google stops applying site-reputation manual actions inside the EEA
From 30 August, Google's site-reputation-abuse manual actions no longer affect users in the EU, Iceland, Liechtenstein, and Norway, while enforcement remains unchanged elsewhere. Google says affected third-party sections may instead be evaluated independently, and the change follows European Commission scrutiny under the Digital Markets Act.
Why it matters for advertisers
For you, this means international visibility can vary by region without the underlying publishing arrangement changing, so segment rank monitoring and traffic diagnosis are needed both inside and outside the EEA.
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Original newsletter text and archive evidence
Google stops applying site-reputation manual actions inside the EEA
From 30 August, Google's site-reputation-abuse manual actions no longer affect users in the EU, Iceland, Liechtenstein, and Norway, while enforcement remains unchanged elsewhere. Google says affected third-party sections may instead be evaluated independently, and the change follows European Commission scrutiny under the Digital Markets Act. For you, this means international visibility can vary by region without the underlying publishing arrangement changing, so segment rank monitoring and traffic diagnosis are needed both inside and outside the EEA.
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