Barry Schwartz
Founder and Executive Editor of Search Engine Roundtable
Search Engine Roundtable / RustyBrick
Barry Schwartz is the founder and executive editor of Search Engine Roundtable and CEO of RustyBrick. He reports on search engine developments, SEO and advertising products, drawing on platform announcements and the search marketing community. His work also includes conference programming, interviews with search executives and specialist search marketing consulting.
Explore Barry’s work
Shows, ideas and places to learn from Barry Schwartz.
Browse by format. Each card shows the recorded connection.
Channels & websites3
Videos5
It's New 9/29: Google appeals mandate to share data, sad Google, AIOs at bottom, AI Mode monitoring
A daily Search Engine Roundtable recap covering Google’s DMA appeal, AI Overview citation placement, AI Mode monitoring and a Florida casino-ad issue.
Image: RustyBrick Barry Schwartz Search Engine Roundtable
It's New 9/28: Google spam update early impact, loading AI Overviews, follow Search profiles & more
A short daily Search Engine Roundtable recap on early impact of Google’s September spam update, an AI Overview loading-button test, Search Profiles follow controls and sitelinks design testing.
Image: RustyBrick Barry Schwartz Search Engine Roundtable
It's New 9/24: Google Multimodal performance filter, Google ranking update, Google Ads spend & LSAs
A daily Search Engine Roundtable recap covering a forecast-based Google Ads budget recommendation and a tested Local Service Ads redesign, alongside organic-search reporting items.
Image: RustyBrick Barry Schwartz Search Engine RoundtableNewsfeed51
Court Reportedly Dismisses Chegg and Penske AI Overviews Antitrust Claims Without Prejudice
Reporting says Judge Amit Mehta dismissed Chegg and Penske Media’s AI Overviews antitrust claims without prejudice, leaving open possible amended claims.
Image: Barry Schwartz / Search Engine Roundtable
Google Emphasises Manual Fact-Checking for Generative AI Content
Google updated its guidance to stress manual fact-checking and review of AI-generated content, including titles, meta descriptions, structured data and alt text.
Image: Google Search Central
ChatGPT Ads reporting controls expand while product-feed bulk uploads remain unresolved
OpenAI documents attribution controls for ChatGPT Ads Insights, but reported product-feed bulk uploads conflict with the current campaign quickstart.
Image: OpenAI DevelopersThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 148 pts
Contribution points
148 contribution points · 37 credited works · #8 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →