Industry · Status at source date: Newsletter archive
Google tests Read more links in mobile Search ads
Google is testing a "Read more" link in mobile Search ads that expands longer descriptions without sending the user to the site. The test was spotted and shared by Khushal Bherwani, so scope and rollout are unconfirmed.
Why it matters for advertisers
For you, this means mobile ad real estate may stretch further down the page, so watch your mobile previews for the format.
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Original newsletter text and archive evidence
Google tests Read more links in mobile Search ads
Google is testing a "Read more" link in mobile Search ads that expands longer descriptions without sending the user to the site. The test was spotted and shared by Khushal Bherwani, so scope and rollout are unconfirmed. For you, this means mobile ad real estate may stretch further down the page, so watch your mobile previews for the format.
Source captured . No explicit first-contributor label was provided for this update.
