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Looker Studio · Status at source date: Newsletter archive

Looker Self-Service Explores and Visualisation Assistant reach general availability

Written by Paid Media Collective
IN BRIEF

Sean Zinsmeister has announced that Looker's Self-Service Explores with visual-based modelling and automated LookML generation is now generally available, alongside the Visualisation Assistant (also GA), which uses Gemini to configure charts via natural language. An Expressions Assistant for writing custom calculations is in preview.

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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means marketing analysts can now build and explore Looker datasets without LookML expertise, and configure chart types through Gemini prompts: reducing the engineering dependency for reporting work.

Perspective from the original PMC newsletter.

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FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Looker Self-Service Explores and Visualisation Assistant reach general availability

Sean Zinsmeister has announced that Looker's Self-Service Explores with visual-based modelling and automated LookML generation is now generally available, alongside the Visualisation Assistant (also GA), which uses Gemini to configure charts via natural language. An Expressions Assistant for writing custom calculations is in preview.

For you, this means marketing analysts can now build and explore Looker datasets without LookML expertise, and configure chart types through Gemini prompts: reducing the engineering dependency for reporting work.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 15) 🦸♀️ · 13 Apr 2026