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Meta Ads · Status at source date: Newsletter archive

Meta adds a call insights dashboard and a quick view breakdown

Written by Paid Media Collective
IN BRIEF

Meta is rolling out new features in Ads Manager. A new call insights dashboard is being added to Meta Business Suite, providing details on calls received through call ads with filtering options and customised call quality settings.

Meta Ads: Meta adds a call insights dashboard and a quick view breakdown
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This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.

What changed

A new quick view breakdown in Ads Manager lets advertisers view "Results value" and "Results ROAS" to monitor and compare campaigns.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means better visibility into call campaign performance and faster access to ROAS metrics without having to navigate to full reports.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Attribution evidence and limitations

Full attribution review pending.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Meta adds a call insights dashboard and a quick view breakdown

Meta is rolling out new features in Ads Manager. A new call insights dashboard is being added to Meta Business Suite, providing details on calls received through call ads with filtering options and customised call quality settings. A new quick view breakdown in Ads Manager lets advertisers view "Results value" and "Results ROAS" to monitor and compare campaigns.

For you, this means better visibility into call campaign performance and faster access to ROAS metrics without having to navigate to full reports.

Source captured . No explicit first-contributor label was provided for this update.

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