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CONTRIBUTOR PROFILE

VIVEK GUPTA

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THE WORK BEHIND THE PROFILE

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Shows, ideas and places to learn from VIVEK GUPTA.

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Update

Meta adds a Customer Lifecycle Strategy for new-customer bidding

A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting. For you, this means Meta can finally bid on acquisition rather than blended conversions, so switch it on where a new customer is worth more than a repeat order.

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Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Meta offers free Adobe Express tools for Reels creative

Meta Ads now offers free Adobe Express access with more than 100 Reels templates, allowing advertisers to create and test Reels creative without additional design resources. For you, this means the Reels creative bottleneck loosens at no cost, so put the templates in front of whoever briefs your social creative.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Merchant Centre pilots a Business Agent in early access.

Merchant Centre has introduced rolling out Business Agent in early access, an AI agent that helps your business on Google by answering shopper questions and recommending products customised to match your brand and is rolling out to select accounts. For you, this means an AI layer may soon sit between your catalogue and shoppers on Google, so review how it represents your products if you get access.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 76 pts
WORK IN THE COLLECTIVE

Contribution points

76 contribution points · 19 credited works · #20 in the Lifetime contribution ranking.

Newsfeed · 76 pts

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