Meta Ads · Status at source date: Newsletter archive
Meta ads can auto-reply to comments with keyword triggers
A new Conversations section at ad level lets advertisers auto-reply when people comment on an ad with specific keywords or phrases.

Why it matters for advertisers
For you, this means comment engagement can be automated into conversations, so set replies that qualify interest rather than spam commenters.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Meta ads can auto-reply to comments with keyword triggers
A new Conversations section at ad level lets advertisers auto-reply when people comment on an ad with specific keywords or phrases. For you, this means comment engagement can be automated into conversations, so set replies that qualify interest rather than spam commenters.
Source captured . No explicit first-contributor label was provided for this update.



