Meta Ads · Status at source date: Newsletter archive
Meta Ads Library now displays impression counts for competitor research
Meta has added impression count data to the Ads Library, making it easier to identify which competitor ads are receiving significant spend versus low-performing creatives. The feature labels ads with fewer than 100 impressions as low count.
Why it matters for advertisers
For you, this means better competitive intelligence when researching ad strategies, as you can now distinguish between test creatives and scaled campaigns.
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Original newsletter text and archive evidence
Meta Ads Library now displays impression counts for competitor research
Meta has added impression count data to the Ads Library, making it easier to identify which competitor ads are receiving significant spend versus low-performing creatives. The feature labels ads with fewer than 100 impressions as low count. For you, this means better competitive intelligence when researching ad strategies, as you can now distinguish between test creatives and scaled campaigns.
Source captured . No explicit first-contributor label was provided for this update.
